Email Marketing Companies
Whether you’re a blogger, or you own an e-commerce website, email marketing is at the heart of every business. Email marketing helps you to build a stronger relationship with your audience. While there used to be only a few email marketing companies out there, the market has grown and more and more companies are adding their services to the list. It is important to get all of the features that you’re looking for for the right price. It is also important for those services to scale with your business. The more cost-effective and email marketing campaign can be for you, the higher your chances are for success. I have gathered a collection of the top 14 email marketing companies on the web today.
Mailchimp
MailChimp is the email marketing service that I’ve used before number of years now. I’ve tried others, but MailChimp seems to be the right one for me. It seems like every WordPress plug-in alive integrates with MailChimp or Aweber, which makes both of these companies extremely appealing to those that just want to get up and running quickly. MailChimp will scale with your business, which means that you only pay for the services that you’re using. They have different tiers for their pricing, which keeps their service cost effective. They are also free up until 2000 subscribers, so you have plenty of room to grow before you even have to start paying.
Aweber
Aweber is another company that set the top of the list. They also have tiered pricing, but it’s a little different from MailChimp’s pricing. They have a promotion for you can only pay a dollar to get started, and you can send unlimited emails to 500 subscribers. You also have the ability to pay monthly quarterly or yearly, seek a breakdown payments in order to suit your revenue. They have an easy to use email builder, which helps you to build more attractive emails. This can be valuable when making a first impression with a new customer.
Constant Contact
Constant Contact is another big name in the email marketing business. Their standout feature is that they help you create campaigns for events and webinars. This helps you to increase sign-ups and conversions, making your event bigger and better than ever. Their services scale with your business, which is helpful. You can even develop surveys to find out how you can better serve your clients.
GetResponse
GetResponse is another huge email marketing company. They have a lots of great features to help you market your business. I have an email creator, which helps you create beautiful emails without having to know anything about code. They apparently have over 500 newsletter templates to choose from. They also have auto responders that allow you to automate some of the marketing process. You’ll also find the landing page Creator, which helps you gather more email addresses and grow your list. GetResponse is endorsed by some big names in the industry, such as Neil Patel, cofounder of KISSmetrics.
Send In Blue
Sendinblue is a newer email marketing company. They give you the ability to manage your marketing campaigns. They also handle transactional emails, such as those you would find from an e-commerce website. Their payment system is broken down into manageable chunks, making it easy to only pay for what you need. Some options are: subscriptions, pay-as-you-go plans, messaging plans and IP plans.
iContact
iContact is an email marketing company that is focused on results. They integrate with your website, as well as social media. One standout feature is that they work with salesforce, which is a platform that’s really popular with online marketers. Their pricing is reasonable, with plans starting at $15 and going up from there.
Vertical Response
Vertical Response is a great email marketing service. They offer the ability to create email campaigns, social media campaigns and you can also send online surveys. You can handle all the emails that surround promoting an event, which makes registration a breeze. Their pricing is a bit odd, because you can’t really tell how much your spending from the numbers that they give you. The pricing tiers that they give you are based on the amount of emails that you send. If you don’t know how many emails you’re going to send ahead of time, it is difficult to judge how much you’re going to be spending on your campaign. Another standout feature is that you can promote Vertical Response as an affiliate, earning you some extra income on the side.
Emma
Emma is a lesser-known email marketing service. However, don’t let that fool you. They offer the same services that everyone else does, including a drag-and-drop email builder. You can also integrate Google analytics with your campaigns. A huge feature that I love is the fact that you can create as many surveys online for free. This means that Emma focuses a lot on user feedback which some companies pay thousands, if not millions of dollars for.
Mad Mimi
Despite its quirky look, Mad Mimi has a lot of great features for email marketing. They focus mainly on creating beautiful emails to send to your potential clients. You can also manager lists, making sure you’re sending the right information to the right people. You can generate useful reports, letting you know how your emails are performing. If you’ve not heard of Mad Mimi, I suggest you check them out.
Campaigner
Campaigner is an email marketing service that allows you to build the emails based on templates that are optimized for different industries. A standout feature of campaigner is that they give you a discount on stock photos that you can use in your emails.
Soundest
Soundest is an email marketing app that you can integrate with your e-commerce platform. Soundest has prebuilt templates, which means you could focus on sending beautiful emails, without worrying about coding. You can pre-schedule emails, segment your email lists, track sales, and even generate detailed reports based on your email’s performance.
Mailigen
Mailigen is an email marketing campaign that is business minded. You can do everything you would expect the build do with an email marketing service. They have reasonable payments, and they even offer enterprise level services for large companies. You can do everything from create surveys to tracking opens and clicks within your campaigns.
PinPointe
An email marketing company for businesses to communicate with other businesses, pinpoint is based in the cloud. They have auto generated emails, depending on the actions that people take. They have enterprise-level email services as well, allowing you to send a quarter of 1 million emails per month if needed, and even more. That doesn’t mean they’re only for big companies. They have the ability to pay as you go, with reasonable prices.
Benchmark Email
Benchmark Email is a great service for all businesses. You can send email campaigns, track clicks and opens, and do everything you’d expect to be able to do with email marketing service. One thing that they do that I think is awesome, is they offer managed email marketing for a reasonable price. This allows you to focus more on your business, while they handle growing your business for you.
Email Marketing Companies: Conclusion
It can be difficult choosing between all of the different email marketing companies out there. It’s hard to decide what features you need, and what features you’ll never use. It really just depends on your business. However, something that may help is the fact that most of these companies offer a free trial of some kind. Before you start paying for services, I would recommend it using their free trials. Trying out the features before you buy will keep you from having buyers remorse and getting started with email marketing on the wrong foot. Which one of these email marketing services do you use? Why do you like that email marketing company over all of the others? I would love to hear your opinion, so feel free to leave your thoughts in the comments section below.