Autoresponders Are Now Called Automation

Today, MailChimp has announced that it has updated its autoresponder feature. They’ve done a great job of adding features of people have been requesting for quite some time. One thing I’ve always liked about MailChimp is that they make things super easy. They’ve broken things down, so that you don’t have to hunt for different features. Let’s take a look at MailChimp’s new automation feature.

Automation: Mailchip autoresponders

They’ve set it up so that you can create auto responders for different events. You can do things such as send a welcome message when someone subscribes, or you can send emails that are triggered at one-time events based on a calendar. This means that you could send your subscribers a gift via email, which is triggered on their birthday, or some other important date on the calendar.

One feature that I’ve been looking for from MailChimp for a while, is the ability to send a series of emails, based on a schedule that I decide upon. They have a new feature called educate subscribers, where you can send a series of emails, such as a getting started guide, which can really engage users. I heard of other services providing this feature, and it’s nice to see that MailChimp has it, too.

They’ve also added a lot of extra little features, too. For example you can set it up so that an email is generated when someone purchases a specific product. This is excellent because when someone buys something from you, you can send a follow-up email with a guide on how to use it. This is a great way to follow-up with customers on a new purchase, and showed that you care.


I think it’s wonderful that MailChimp has added the ability to trigger an email based on website activity. This is essential for staying involved with your customers. You can set up things such as goal tracking, and you can even send an email to your best customers. This could be anyone who has made multiple purchases on your website, or who is extremely active on your website.

One of the best things about MailChimp’s new setup for auto responders, is the fact that you’re not limited to any of the categories that I mentioned above. There is a custom feature, where you can mix and match any of these tasks to create a custom workflow for interacting with your clients and subscribers. I think this is a great leap forward for MailChimp and their services.

Autoresponders: send times

One of my favorite new features is the ability to customize the send time of your autoresponders. You could do this before, but it was limited. Now, you can send automated emails to subscribers immediately after they subscribe, instead of within the first hour. When someone subscribes, they want to hear from you immediately, not sometime during the day.


Would you think about MailChimp’s new auto responder features? If you’re already a customer of MailChimp, are you excited about these features? If you’re not already a customer of MailChimp, does it make you want to switch? I’d love to hear your thoughts about MailChimp’s new autoresponder features. Feel free to leave your thoughts and questions in the comments section below.

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A lot of Mailchimp users (including me) will say “it’s about time!” All joking aside, Mailchimp has added much more flexibility and useful features to their autoresponder features. Now called automation, you’ll be pleasantly surprised at the flexibility and control over auto-generated emails to your customers and subscribers.

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